AI inspires. MBB solves. How MBB is approaching artificial intelligence.

At MBB, AI is used to enhance, not replace. Our work is crafted by the minds, hearts, and hands of our people—with AI allowing us to streamline processes, sharpen strategy and amplify creativity. We will keep human insights at the core of everything we do while using AI to push the boundaries further and faster.

This is our AI philosophy.

Arguably more impactful than the internet, more disruptive than social media, and more transformative than computers—artificial intelligence is a force to be reckoned with. In the blink of an eye, it changed the way we live, work, and interact as a society. As a creative agency, we believe AI is a vital tool that must be embraced, not feared. Incorporated, not ignored. We recognize that to be successful in the future, we must become more strategic, more creative, more streamlined by adopting it today.

At MBB, AI is used to enhance, not replace.

We encourage the use of AI, not to be used in place of work but to make our work better. Our goal is not to use AI to substitute but rather elevate our creative and strategic thinking.

Our work is crafted by the minds, hearts, and hands of our people

While the output of our work is digital, it always comes from passionate individuals who are committed to pushing the boundaries of great creative using decades of expertise and experience.

—with AI allowing us to streamline processes, sharpen strategy and amplify creativity.

AI is a tool that has a place in our agency to improve processes, strategies and creative solutions. We see the power in AI while being cognizant of its weaknesses.

We will keep human insights at the core of everything we do

Using insight and intuition, we create connections between brands and consumers. We operate at the intersection of cool and smart to make work that matters. We will continue to do that while also operating at the intersection of human and artificial intelligence.

while using AI to push the boundaries further and faster.

Our work will inevitably be more efficient and effective with artificial intelligence. We will not shy away from these opportunities, rather embrace them to improve our work.