According to the Cancer Prevention and Early Detection Facts & Figures, 2023-2024, more than 600,000 cancer deaths in the U.S. are attributed to cancer risk factors that are potentially modifiable.*
From scheduling timely screenings to making the shift to a healthier lifestyle, AdventHealth Kansas City wanted to inform and empower the community to access the long list of powerful, preventative tools the organization offers.
MBB set out to create an engagement plan that felt both authentic and relatable. We turned to seven non-traditional influencer partners – with our earned media team conducting the search. Each of the influencers we found had a personal and important message about cancer’s impact on their lives.
Our authentic approach paid off. Not only did the content feel more relatable – it got each of their audiences talking. In fact, one of our influencers garnered over a 6% engagement rate – far exceeding well-established industry benchmarks.
What this campaign proved was something simple. There is never a one-size-fits-all approach, especially when developing an effective influencer activation. It takes the right partners to create a more cohesive narrative to drive more engagement and, in the case of the healthcare industry, eventually drive more appointments and screenings.
If you’re looking to put your influence to work in the social space, our team is here to help. You can learn more about our capabilities here.
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