QTS Data Centers

Lead Generation Campaign

Redefining what it means to be a data center

The challenge

QTS Data Centers provide innovative solutions that meet the needs of customers today and well into tomorrow. They needed messaging and a look that embraced their bold take on IT in order to penetrate the market.

CLIENT
QTS Data Centers

SERVICES
Campaign Development
Media Planning & Buying
Design
Motion Design
Social Media

Taking the lead

Working alongside QTS, MBB took a fresh look at the current brand. Once we established the brand strategy and messaging, we went to work on a lead generation campaign to support their well-established sales team.

Software Defined Data Center Video

The next step

With qualified leads in the door, MBB turned our attention to implementing a solid lead nurture program, as well as growing brand awareness with paid social, digital display, and email marketing.

Service Delivery Platform Video
Cloud Ramp Video

RESULTS

Cost per lead 12 Months of declining cost per lead
Impressions 5% Of total impressions added value
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