The key to Beauty Brands’ success is getting women through the doors to experience the top brands and deals. The Annual Liter Sale creates this opportunity each year. MBB Agency turned to social media to generate awareness and drive sales during the event. Our #LiterJoy campaign embraced the emotions surrounding getting a good deal. Video. Contesting. GIFs. Quotes. Cinemagraphs. We utilized it all. The results were something to celebrate.
through the contest platform