The key to Beauty Brands’ success is getting women through the doors to experience the top brands and deals. The Annual Liter Sale creates this opportunity each year. MBB+ turned to social media to generate awareness and drive sales during the event. Our #LiterJoy campaign embraced the emotions surrounding getting a good deal. Video. Contesting. GIFs. Quotes. Cinemagraphs. We utilized it all. The results were something to celebrate.
through the contest platform