Faultless

Ironing out a wrinkle in sales

Freshly pressed creative

Modern clothing trends and consumer behavior have brought starch sales to a stop over the past decades. We were challenged to reverse the downward trend and introduce ironers to Faultless Premium – a starch that truly performs – in a way that would rejuvenate the brand and kick-start sales. Enter Ironing Board Sam – an unlikely spokesperson who helped breathe new life into the brand.

155,418,464

total impressions

2,810,297

total brand engagements

(likes, clicks, shares, coupon redemption)

124,713

total coupons redeemed

102%

Intent to Purchase

in the next 3 months

35%

Increase in Social Following

13%

Increase Faultless Premium Sales

Services Used: Analytics & Reporting + Brand Strategy + Creative & Design + Media Planning & Buying + Paid Search (SEM) + Social Media + User Experience (UX) + Web Design & Development

Operators are standing by

Let’s start a conversation

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Beauty Brands

Making shampoo lovers rejoice

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Black Cat

Giving a brand its voice back

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Chinet® Classic White™

Supporting the plate of the game

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