MBB + Healthcare

If we spent any more time in hospitals, we’d have to be admitted

For over a decade, we’ve immersed ourselves in the healthcare space. We understand the challenges marketers face and the importance of the patient experience. Above all, we believe consumerism is key to raising patient satisfaction and driving volume. We creatively leverage proven strategies from other categories to help our healthcare clients differentiate themselves.

Driving service line volume
By capturing new and lapsed patients, we can help generate downstream revenue.

 

Social strategy & content
Custom social media plans and content to ensure you get the most value for your budget.

 

Brand development & design
Find your hospital’s point of differentiation in a crowded marketplace.

 

Experiential marketing
An augmented reality 3D heart. A VR experience for Susan G. Komen. We’re well versed in creating compelling experiential solutions.

 

Integrated, system-wide campaigns
Hospital systems are made up of many moving parts that work together to represent the overall brand. We take every touchpoint into account, from quick care to emergency care.

How do you showcase the effectiveness of a breakthrough orthopedic treatment designed to get patients back on their feet faster? For the University of Missouri Health System’s Missouri Orthopedic Institute (MOI), we leveraged inspiring patient stories to show just how quickly the BioJoint technique could get patients back to what they love. These stories included a soldier who injured his knee in Iraq and a college diver who returned to capture a conference championship.

Our integrated campaign message running on TV, in print, and online resonated with our target audience. In fact, over the course of the first several months of the campaign, MOI saw:

20-40

average calls per week

121

surgeries completed

39

out-of-network referrals made

AdventHealth Shawnee Mission needed to stand out, to give patients something no other hospital system was offering: an easier way to find primary care physicians and schedule appointments.

Finding the right doctor can be a challenge. Through an algorithm-based, doctor-matching tool we helped consumers find a primary care physician who best aligns with their needs and values. From there, the online platform MyHealthKC.com was born.

Beyond the doctor-matching tool, we wanted AdventHealth Shawnee Mission to be known as the go-to resource for health and wellness in the community. Through guides, doctor-authored blogs, and healing-based content, we created true connections with our audience.

But did it work? You be the judge.

$7.4M

generated in payments

in 22 months

1,700

new and existing patients

made appointments

At MBB, we’ve always been serious about helping our clients drive service line volume. With the success of MyHealthKC, we were ready to take that commitment one step further. We created a branded product that quickly and effectively drives service line volume. MD MatchUp uses a proprietary algorithm to pair patients with a list of physicians who best match their personality and needs. Learn how you can put our product to work for you.

CHI Health was created in 2014 when Alegent Creighton Health merged with CHI Nebraska to form a single system. Naturally, there were a lot of questions and concerns from the community as well as internal caregivers and staff.

To introduce the new system to the region, CHI Health launched a new mass media campaign. Just nine days in, however, disaster struck—CHI Health went out-of-network with Blue Cross Blue Shield. The campaign was immediately pulled while the two organizations negotiated.

In 2016, after the insurance issue was resolved, CHI Health invited MBB to help them right a damaged public perception. Working closely with the CHI Health marketing team, we created a new system-wide brand campaign called “Imagine That,” which recast the system as a forward-thinking innovator that helps people live healthier, happier lives.

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