The University of Kansas

Creating a lesson in awareness

Making the grade with inquiries

Overview

The University of Kansas provides educational solutions for working professionals and nontraditional students in the Kansas City region. With over 30 programs for undergraduate and graduate students, a limited budget and low campus awareness, the brand struggled to drive awareness and program inquires.

Challenge

MBB+ was tasked with finding ways to increase attendance in a few specific programs during key enrollment times. We needed to continually attract prospective students and drive inquiries for more than 30 programs.

Approach

We proposed a holistic approach to messaging and media versus messaging individual programs. We bundled similar programs together and promoted the larger education solution to cast a wider net and give the school a consistent market presence. Our strong media strategy included a mix of paid media channels coupled with data capturing that would allow us to build profiles of our prospective students. Adding this additional layer of data helped us craft messages specific to our audience’s needs. It also allowed us to place our messages on websites they were already visiting.

21%

Increase

in Site Traffic

53%

Increase

in Repeat Site Traffic

184%

Increase

in Conversion Goals

Services Used: Analytics & Reporting + Creative & Design + Media Planning & Buying + Paid Search (SEM) + Search Engine Optimization (SEO) + User Experience (UX) + Web Design & Development

Operators are standing by

Let’s start a conversation

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