MBB + CPG

We know goods. We love goods.

You could say we’re package junkies. Aisle runners. Trial enthusiasts. We do a lot of marketing, but consumer goods are our passion. As much as we love to see our clients’ products on the shelf, we love watching them fly off it even more.

Sure, we’re full service. But this is our sweet spot.

Brand development & design

Social strategy & content

Engagement planning

Influencer marketing

Retail-specific strategies

Since 1886, Bon Ami has been a household staple, but they knew they needed to move from under Grandma’s kitchen sink into the next generation of family homes. With a new look and feel as well as leveraging influencer content, we made an impression and changed the conversation, re-establishing Bon Ami’s ownership of the kitchen.

24%

lift in message awarenesss

31.8

million impressions

1,128

new Facebook followers

Jade Tolbert Using Bon Ami
Bon Ami next to sponges on countertop
woman bathing child in sink with bon ami on countertop

One year after its launch, TILL Vodka was ready to capitalize on their momentum and evolve their brand to expand into other markets. Together, we refreshed their brand positioning—celebrating farm fresh ingredients, heartland values, and Kansas pride.

As TILL is getting ready to turn two, we took a look back at what we’ve accomplished together.

7,392,040

impressions

57,551

social engagements

111%

follower growth on Instagram

As the leading supplier of rye whiskey in the country, MGP Ingredients knows what it takes to distill the perfect rye. For their first-ever proprietary rye, Rossville Union, MGP turned to MBB to help launch the product and introduce it to distributors.

We leveraged the 170-year heritage of the 1847 Rossville Distillery where MGP distills today to introduce a rye over a century in the making. After hitting the ground running by developing all of their collateral, we turned our focus to Rossville Union’s social platforms, building a community of rye enthusiasts who are passionate enough to follow along with the Masters of Rye.

In short, we did just that.

6,997,129

impressions

62,028

social engagements

Niagara Spray Starch has been helping people look pressed and polished for more than a century. Despite its wrinkle-free history, people have begun to explore alternatives. With sales declining rapidly, Niagara enlisted MBB to help reestablish some momentum.

Through influencer marketing, a custom landing page, and social posts, we sent an invitation to all the ironers out there—encouraging them to keep pressing on.

We were able to get Niagara back into the ironing conversation.

36,622,416

total impressions

2,376,341

engagements

80,749

landing page views

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