Chinet

Bringing entertainment online

Creating inviting interactive

Overview

For over 80 years, the Chinet® brand has been at the center of the party. With a reputation for quality and durability, Chinet® brand product lines have become the go-to entertaining choice for generations. While trusted by consumers, the brand still needed to find new ways to connect with their audience and serve as that source for entertainment.

Challenge

MBB+ was tasked with overhauling the Chinet brand website. We needed to find ways to enhance and organize the content, develop a consistent look and brand voice, and update the site architecture and platform.

Approach

We rebuilt the site from the ground up and focused our efforts on content that was useful, easy to digest and sharable. From the time they arrive on the site, the Chinet brand is encouraging users to get together. Whether it’s a simple Monday night gathering or something as elegant as a wedding shower, we now provide the audience with useful, relevant tools to bring their next get-together to life.

214%

Increase

in visits to digital storefront

147%

Increase

in store locator views

188%

Increase

in product pageviews

Services Used: Brand Strategy + Web Design & Development + Creative & Design + User Experience (UX)

Operators are standing by

Let’s start a conversation

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Platform Investments

Finding a new identity

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Faultless

Ironing out a wrinkle in sales

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Black Cat Fireworks

Launching some explosive content

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