Looking to attract new patients, the University of Missouri Orthopedic Institute asked us to communicate the effectiveness of their new BioJoint treatment. From the beginning, it was clear to us that the proof was in their past patients.
Using inspiring, real-life examples, we developed a campaign to put patients front and center. Our stories included a soldier who injured his knee in Iraq, a college diver who returned to capture a conference championship, and a young woman who went from being unable to walk across the stage at her high school graduation to walking down the aisle of her wedding.
The BioJoint technique really did allow people to get back to the things they love faster. And using that message, our integrated campaign running on TV, in print, and online resonated with our target audience too.
The BioJoint campaign has been a resounding success for not only MOI, but for the reputation of the University of Missouri Health. Impactful, engaging messaging can drive service line volumes, increase revenue and establish health systems as a thought leader and innovator in their field.