At MBB, we believe that when user experience (UX) is implemented correctly, users and businesses both benefit. Users’ needs are met which, in turn, increases their perceptions of your brand.
The best UX is elegant, efficient, effective and achieved by optimizing utility and usability. Your website may contain the information your users are looking for, but if it’s difficult to navigate and find that information, users will turn elsewhere.
As always, the user is the ultimate source of truth. We perform user testing (live A/B tests, user and group testing and third-party sources) which we believe to be a critical part of developing a successful UX. Testing is encouraged and should occur throughout a project to ensure positive results. These user tests aim to evaluate the utility and usability of the website and identify ways to improve each.
Our web design solutions are based on thorough research and precise strategic planning. Applying multiple research methodologies simultaneously helps develop a more complex understanding of the user in the context of the multichannel market. Some methods include user interviews and surveys, consumer survey data, industry reports, and present site usage.
Interested in learning how we can help your brand create a better online user experience? We’d love to talk.