Services

Media Planning & Buying

Quick Facts

  • Comprehensive media strategy, planning and buying
  • Extensive research capabilities, including gfk MRI, 4A’s, SQAD, Kantar Media SRDS, Rentrak, eMarketer, and Nielsen
  • Continually monitoring and optimizing campaigns to ensure efficiency, providing detailed reporting and insights

At MBB, our media planning and buying services allow us to assemble and evaluate marketing data to determine your specific advertising and media needs. Based on your objectives and budget, we recommend the most effective channels and frequency.

Our strong relationships, with both stations and partners alike, allow us to expertly price, schedule, buy and monitor media. When we collect and analyze data to evaluate your existing markets, we’re also looking outside those boundaries as well for other potential markets to capitalize on.

We work to make the most of every dollar by negotiating pricing and added value with vendors. Our goal is to reach the highest number of people in our target audience at the lowest possible cost.

Working with MBB’s Media Buying & Planning department will provide:

  • Comprehensive paid media strategies, planning and buying
  • Expertise in all mediums: Digital (display, video and mobile), TV (broadcast and cable), Radio (terrestrial and streaming), Out of Home/Outdoor and Print (newspaper and magazines)
  • Strong negotiations with media partners & outlets that maximize campaign efficiency
  • Extensive research capabilities – gfk MRI, 4A’s, SQAD, Kantar Media SRDS, Rentrak, Nielsen
  • Continuous monitoring and optimization of campaigns to ensure efficiency
  • Detailed reporting and insights

Ready to learn more about how we can help with your media planning and buying? We’d love to hear from you. 

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