As you’ve heard, content is king, and it’s not stepping down from its throne any time soon. But what’s the difference between content strategy and content marketing?
For MBB, content strategy means defining content goals, researching and creating audience personas. It also means developing the overall content management and governance plan. Essentially, it’s a blueprint that shows how onsite and offsite content will be used to accomplish business goals.
Content strategy pulls users into your brand and cultivates relationships. It’s achieved by providing helpful information and resources that solve their problems, and ensuring that you’re with them each step of the way along their buying journey.
Content marketing is about generating quality leads, nurturing those leads, and impressing customers throughout their time with you. This includes creating, optimizing and deploying content across designated channels (website, SEM, or social). Content Marketing gives consumers a reason to interact with you. It requires effective calls-to-action, promotions and user feedback to ensure content pieces are effective and engaging.
Want to learn more about why content is king? We’d love to tell you.