Services

Brand Strategy

Quick Facts

  • Full integration means we work closely across disciplines
  • Consumers own the brand; you own the experience
  • Understanding differentiators helps you determine your value proposition

MBB has deep experience in brand strategy. Our employees have spent time both academically and in the real world – building businesses on both agency and client sides.

At MBB, we believe your brand is the broader interpretation of how your company and its image live in the mind of the target audience. Since our inception, we’ve utilized our brand processes and market research to help design, develop and execute hundreds of identity projects.

We’ve also worked with organizations over the years whose marks, icons, tone and standards were determined by others and helped those organizations manifest their respective brands through any number of marketing and advertising channels.

MBB puts our strategic chops to use on a daily basis for all of our clients. We help devise go-to-market strategies that enhance brand perception through:

  • Brand Audits
  • Consumer Research
  • Strategic Plan Development/Writing
  • Brand and Product Positioning and Instructions

Interested in considering us for your next brand project? We’d love to talk.

Our Latest Thoughts

Culture

The Internet is Stalking Us and We Have Mixed Feelings About It

Read Article

Perspectives

How Good Loyalty Programs Can Be Addicting

Read Article

News

Meet Katie Maloney

Read Article
Close

Your Browser is Out of Date

The browser you are using is currently out of date and this site may not display correctly. Please update your browser.

We recommend the Google Chrome, Mozilla Firefox or Microsoft Edge browsers.