CAREERS

Associate Director of Paid Media

The role of an Associate Director of Paid Media is to build trusted relationships (internally & externally), provide leadership and mentorship, contribute to big ideas, and lead the development of strategic recommendations that deliver results. As a seasoned media professional, you will demonstrate industry knowledge, be confident and command respect by both clients and other agency departments as a go-to resource.

Responsibilities

  • Assists in team leadership, mentorship and building training initiatives
  • Ensures all paid media deliverables are “client ready” and reflect the team as subject matter experts
  • Collaborates with other agency departments to build integrated go-to-market plans centered around a big idea
  • Fosters trust and support from other agency departments
  • Grows client relationships and troubleshoots any client concern with personnel and/or media deliverables
  • Support in new business pitches (research, strategy, presentation)

Skills/Knowledge/Abilities

  • Incorporate strategic thinking and rationale for all recommendations centered around a consumer insight
  • Collaborate with Creative and Strategy to bring big ideas (not necessarily only advertising ideas) to address client problems
  • Management style that is adaptable to the needs of junior team members
  • Ability to confidently present to internal and external audiences
  • Mastery of all elements of Digital Media (search, social, display, mobile, video etc) as well as knowledge of Traditional Media
  • An understanding of the various media vendors, their capabilities and how to use them to support client campaigns
  • Experience with campaign strategy and management, ad serving technology, measurement and third-party tools etc. in order to mentor and troubleshoot questions from the team
  • Excellent relationship-building, management, and negotiation skills
  • Ability to work with deck-building software (PowerPoint, Keynote and Google Slides)
  • Advanced Excel skills
  • Solid written and verbal communication skills
  • Demonstrated problem-solving ability with emphasis on drawing inferences with data

Education

  • Bachelor’s degree in marketing, business, media or applicable field 

Experience

  • 7 or more years with demonstrated experience in creating and executing complex media strategies 

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