After a few much-needed searches for copywriters here at MBB+, one thing has become abundantly clear – my friends, we are smack dab in the midst of a major writer drought. And I know our creative department isn’t the only one feeling it. Take a look at any mid-size or large agency right now. I guarantee they have job postings for writers at all levels.
Don’t get me wrong. There are writers out there who are ready to get to work. There are bloggers. There are editorialists. They are great at what they do. But there’s one type of writer who has gone missing – and it’s the type that every agency covets. The old-school, knock your fucking socks off headline writer. Someone who can make an impact for a brand in a few words. Someone who can turn internal positioning statements into outward facing messages overnight. Someone who effortlessly brings strategies to life. Finding a writer like this isn’t easy. They are few and far between. I’m pretty sure I could name most of the headline writers in Kansas City right now – and it’s not just because I’m aggressively pursuing them on LinkedIn.
It’s with this thought in mind that I’m putting out a call to all soon to be grads. Don’t show us a book of long-winded body copy that demonstrates you can string together a few paragraphs. Send us headlines. Bold headlines. Witty headlines. Emotionally jarring headlines. Send them to us in droves. Creative Directors can help you find your voice when it comes to the longer stuff. Don’t worry about that. Your true writing chops can and should be demonstrated in just a few short words. Prove to yourself you can write powerful headlines. Then prove it to us by demonstrating it in your portfolio. You’ll be surprised at how fast people like me start lurking around your LinkedIn page. Cheers.