Welcome to Part 2 of our “Landing an Agency Job” series. If you read our first post on cover letters, you know it was all about the importance of customization. As it turns out, customization is just as important when writing your resume.
Avoid the temptation to take a “one size fits all” template approach. Even if you’re just starting out in your career and don’t have a wealth of experiences to pull from, there are still ways to tweak your resume to make it more appropriate for the desired position. Doing so will give you a better shot at the next step – securing an interview.
Within your resume, here’s what you can tailor to the specific job you’re after:
- Key Attributes & Skills
If there are any key attributes or skills listed alongside the job posting, make sure to note them first and most prominently. For example, if you’re applying for a position that’s more analytical in nature, but your background leans more creative, you can still include your creative capability – just do so underneath the descriptions that best align with the job you’re actually applying for. This shows employers you understand the job responsibilities and have closely read the description of what they’re looking for.
- Objective or Summary
It’s fine not to include one, but in the event that you do, make sure it wasn’t written for a different position or industry. For example, if you’re applying for a media position, don’t say you’re seeking a job in creative, account service, you get the idea. This should be one of the easiest parts of your resume to update, which can also mean it’s the easiest to overlook. Our advice? Don’t overlook it.
- Contact Info
This may seem like a no-brainer, but it’s worth double-checking. Don’t list an out-of- state address if you currently reside locally or a .edu email address from the college or university you graduated from two years ago.
- Social Sites
Many applicants, especially younger ones, have Twitter, Instagram and Facebook accounts. Leave those off the resume. Include your LinkedIn info and a link to your personal website or portfolio, but that’s it. You’ve heard about people getting fired for content they post on social media, but you’re just as likely to not even be given an interview. At MBB, don’t google applicants to try and find these social properties – but we’ll pay ‘em a visit each if you volunteer the info on your resume.
Got at all that? Now, our final pro tip: try to make your resume fit on one page. If your experience is extensive, two pages is fine. Three, however, is too much. Last word of advice – don’t direct the hiring manager to your website in order to download your resume. Go ahead and attach it right alongside your application email. Remember, you want to make it as easy as possible for the hiring manager to review your documents.
And there you have it. The One-Size- Does-Not- Fit-All approach to writing the perfect resume. Next up? Let’s get you ready to stand out in your interview.