MBB Agency Lands Heartland Coca-Cola Bottling Company Partnership

By , Posted August 1, 2017

It’s no secret—the Coke is always flowing at MBB, and it’s a full-on crisis when the Diet Coke runs out. So we’re pretty thrilled to announce our new client, Heartland Coca-Cola, the main distributor of Coca-Cola products in the Midwest. We’ll be partnering with Heartland Coca-Cola to design in-store and point-of-sale materials featuring all our favorite Coke products. Not to mention, Coca-Cola is the official drink of the Chiefs Kingdom. We can’t think of a better way to celebrate Kansas City and Jim Brown’s official beverage of choice. The designs are still in the works, but we’ll definitely share things with you in the next few weeks.

LEAWOOD, Kansas (August 1, 2017) Red Friday now has a new significance for the team at MBB Agency. The Leawood-based marketing and advertising agency has been drafted by the Heartland Coca-Cola Bottling Company to design creative assets to support the company’s 2017 Kansas City Chiefs sponsorship.

MBB will be designing a variety of assets that highlight the Coca-Cola brand’s partnership with the Kansas City Chiefs such as:

“With both companies having deep roots in the Midwest region and sharing a strong sense of pride in the Kansas City community, specifically, the partnership was a natural fit,” said Jim Brown, Partner and Chief Executive Officer of MBB. “We are looking forward to developing work for the Coca-Cola brand that exemplifies the pride we all share for Kansas City and the Chiefs.”

In April 2016, as part of The Coca-Cola Company’s North American refranchising plan, Heartland Coca-Cola Bottling Company became the distributor of Coca-Cola products in Kansas, Missouri, and Southern Illinois. The franchise, headquartered in Lenexa, KS is continuing the 100+ year traditions of the Coca-Cola Company while leveraging its heritage of putting people first, serving the local communities, and providing great brands. “One of our missions is to be a positive influence and participate in the communities in which we operate,” said Mandy Meyer, Commercial Director of Heartland Coca-Cola Bottling Company, Kansas City Market. “That’s why we’re excited to partner with another company that shares the same passion for Kansas City for this 2017 campaign.”

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