Agency relationships put to the test over AFC Championship*
Kansas City-based MBB and Nashville-based The Buntin Group may be partners when it comes to marketing the Chinet® brand (made by Huhtamaki, Inc.) but the two advertising agencies will become foes on the field during Sunday’s AFC Championship game.
The 13-4 Kansas City Chiefs, led by 2018 MVP Patrick Mahomes, are clearly favored by football fans around the country due to both the heart and strength the team brings to the field. The 51-31 upset over the Houston Texans in last Sunday’s NFL game was evidence enough that the Chiefs are deserving of a Super Bowl appearance, which would be their first in 50 years. It is no surprise that Kansas City is a 7.5-point favorite.
The Tennessee Titans will also play in Sunday’s AFC Championship game, their first appearance since 2002, due to the post-season heroics of the NFL’s rushing leader, Derrick Henry.
MBB and The Buntin Group have been partner agencies over the past decade. Together, they bring the Chinet brand to life through multi-channel advertising. The Buntin Group acts as the strategic and creative agency of record while MBB is the Chinet brand’s digital agency of record.
When it was announced that the Kansas City Chiefs would face the Tennessee Titans on January 19 to determine who makes it to the big game, a wager was proposed. “Oh, it’s on,” said Partner and CEO, Jim Brown. Jeffrey Buntin Jr., Buntin CEO, responded, “Here’s to us…winning.”
What’s on the line? Nashville Hot Chicken and Kansas City BBQ, served on Chinet® Classic White(TM) platters, of course.
*No agency relationships were actually hurt during this wager.